Types of content:
If you want to gain new visitors from YouTube, or simply feel it’s easier to record a video than write a blog post, then video content should be in your plans. All you need is an HD camera (if you want to be on video), a microphone, and/or a good screen capture program like Screenflow
if you want to record tutorials from your computer. You can also create videos from webinars, Google+ hangouts, and other platforms.
Enjoy creating PowerPoint presentations or Prezis? Then create slide-show content that you can use on sites like Slideshare or supplement your blog content.
Best visual engagement content for social media
Whitepapers & Case Studies
If you prefer to write in-depth, researched content, then consider whitepapers and case studies. These can be summarized on a blog post, then offered as a free download to build your email list or in exchange for social shares.
If you like to speak or interview others, then podcasts should be part of your content. They allow you to gain new readers from those who love podcasts, and you can transcribe or summarize your podcasts in blog posts.
For those with design talent, infographics can be a great way to get more exposure for your ideas. With precision design and backed-up facts, you can get your content featured on sites like Mashable and others that regularly post infographics.
Ebooks are also great freebies for building your email list or, alternatively, something you can sell on your website and Amazon Kindle. You can create them from scratch or repackage several blog posts that cover a specific theme.
The best part about these types of content is that you don’t have
to create unique content if you want to explore different formats. For example, you can take a blog post tutorial and record it as a video. You can take a podcast transcription and turn it into a blog post. You can take several blog posts and combine them into an ebook. The possibilities are endless.